Dominos Pizza Essay Example for Free

Dominos Pizza Essay The legend of Domino’s Pizza dates back to December, 1960 with the purchase of a small pizza shop in Ypsilanti, Michigan by brothers Tom and Jim Monaghan. The brothers bought the restaurant from friend Dominick DeVarti for USD500 cash and assuming the stores USD8,000 debt (Dicke, 1992). Neither Tom nor Jim had the intention of making the restaurant business their career, but rather saw the opportunity as a part-time venture to help cover the cost of their studies at the nearby University of Michigan. By June the store was earning a profitable USD400 a week but briskly fell off when students at the University went home for summer. Faced with the prospect of a slow phase, Jim sold Tom his half of the business in 1961 and changed the name from Dominick’s to Domino’s. The same year, Tom decided to quit school to devote more time to the business. Aware of his lack of experience in pizza making and operations and management, Tom spent much of his time visiting many similar pizzerias around the state acquiring advice on operations and recipes. By the mid 60’s, Tom had restructured the interior of the store, rearranged all areas and systems, ultimately improving the flow of work in all facets of the operation from order-taking to delivery. â€Å"Monaghan’s system was reminiscent of those developed by the managers of White Castle Hamburger in the 20’s and the McDonald brothers in the 40’s† (Dicke, 1992). The implementation of this system formulized the production process as a unified whole, and included the standardization of materials, clever and thoughtful placement of equipment, and detailed division of labor; all geared to achieve the continuous production of its limited product line. By 1967, Domino’s emphasis on uniform quality and rapid delivery proved a successful system for operating a pizza shop and therefore provided opportunity for expansion through franchising. 3. HISTORY IN MALAYSIA The company landed in Malaysia in September 1997. Launched by its founder, Tom Monaghan himself, Domino’s Pizza became an overnight sensation. It was so well-received that Domino’s Malaysia’s commissary was recognised in the Annual Domino’s International Audit as the Best Commissary in Asia Pacific. 4. PRODUCTS [pic] Exhibit 4. 1 Domino’s Pizza Customer Benefit Package Domino’s Pizza offers a wide range of meals to its customers. They offer variety of pizza, pasta, side orders and beverages. They have 5 unique pizza crusts i. e. Classic Hand Tossed, Crunchy Thin Crust, Cheese Burst Double Decker, New York Crust and Extreme Edge to satisfy Malaysian customers’ appetite. [pic][pic][pic][pic][pic] Exhibit 4. 2 Domino’s Pizza 5 unique Pizza Crust Domino’s Pizza also offered numbers of topping such as Ultimate Hawaiian, 7-Meat Wonders, Meatasaurus, Prawn Passion, Chicken Perfection, Tuna Extreme, Prawn Sensation, BBQ Chicken, Aloha Chicken, Extravaganza, Classified Chicken, Plain Cheese, Beef Pepperoni, Chicken Pepperoni, Classic Chicken, Flaming Tuna, Meat Mania, Seafood Delight, Spicy Sambal, Spicy Sausage, Tuna Temptation, Vegie Fiesta and Vegie Galore. Domino’s Pizza also allowed their customers to customize their pizza by offering 2 options i. e. Make Your Own and Half Half. [pic][pic][pic][pic][pic] [pic][pic][pic][pic][pic] [pic][pic][pic][pic][pic] [pic][pic][pic][pic][pic] [pic][pic][pic][pic][pic] Exhibit 4. 3 Domino’s Pizza delicious Specialty Pizza Customize Pizza Domino’s Pizza comes with 3 Signature Pizza Sauces such as Domino’s Signature Sauce, Spicy Sambal Sauce and Top Secret Sauce. [pic] [pic] [pic] Exhibit 4. 4 Domino’s Pizza signature Pizza Sauces. Domino’s Pizza also serve varieties of side orders such as Chicken Wings BBQ, Chicken Wings Hot Spicy, Spaghetti Bolognese, Chicken Lasagna, Creamy Custard Puff Desert, Garlic Twisty Bread, Garlic Cheese Onion Rings, BreadStix, Banana Kaya Desert, CinnaStix Icing and Chocolate Lava Cake. Domino’s Pizza also offers Coca-Cola, Sprite and Fruit Tree Fresh Apple Aloe Vera for its beverages. The above products are considered primary goods for Domino’s Pizza and these products will ensure that Domino’s Pizza customer’s needs of foods will be fulfill. Domino’s Pizza has introduced its Unique Selling Preposition (USPs) which includes:- 1. 30-Minutes Delivery Guarantee! Dominos is the only pizza company that guarantees customer’s order will arrive within 30 minutes or Domino’s will give its customer a free Regular Pizza voucher; 2. Product Satisfaction Guarantee Dominos guarantees satisfaction! Their pizza and side orders are guaranteed to be hot, fresh, and great tasting when they arrives at customer’s doorstep, otherwise Domino’s will replace the product or refund customer’s money. 3. 15-Minute Take-Away Guarantee Dominos guarantees customers will receive their Take-Away orders within 15 minutes or Domino’s will give them a free Personal Pizza voucher. 4. Free Delivery No extra charges for delivery to customer’s doorstep. Domino’s Pizza also introduced discount coupons for its customers’ future purchase. This method is really works for Domino’s Pizza where they tie-up their customer with the attractive offer for future purchase. This will also create loyalty among Domino’s Pizza customers. Domino’s Pizza also allowed their online customers to pay their orders using credit card where previously they only accept cash payment for the online purchase. The above services can be considered as peripheral services where it will benefit Domino’s Pizza customers and will add confident for the customers to choose Domino’s Pizza rather than other Domino’s Pizza competitors such as Pizza Hut and Papa John. [pic][pic][pic][pic] Exhibit 4. 5 Domino’s Pizza Unique Selling Prepositions (USPs). Further to the above Domino’s Pizza also obtained a Halal Certification for all its products from Jabatan Kemajuan Islam, Malaysia (JAKIM) which will add more confident to Domino’s Pizza current and future customers. 5. VALUE CHAIN [pic] Exhibit 5. 1 Domino’s Pizza Value Chain It is important to consider how a customer need drives Dominos to create the product. The customer need that drives the entire value chain is the need for a dependable take away restaurant, reasonably priced hot quality food and variety that suits the local palette. Dominos has focused on these key customer needs throughout the value chain, and has not allowed any digressions in this area unlike other competitors who have evolved a mixed model of full service restaurants and takeaway outlets, or a hybrid combination of both. This has diluted their strengths in the segment Dominos focuses on Takeaway / Home delivery. Its global operational model allows for lean stores, well-trained staff and flexibility at a country level to customize menus to suit customer tastes. Operational requirements have prompted the use of technology to make the customer experience more enriching, it has a history of firsts – they were the first to use TV as a distribution channel, an online tracking system that allows customers to track the pizza order and a proprietary point of sale system. A combination of the Company level strategy and the Operational Strategy has resulted in Dominos having a reputation for reliability and consistent pizza quality – these strategies have ensured that Dominos continues to meet its customer needs. 6. OPERATIONS STRATEGY. Dominos operations strategy mainly focuses on the providing high service quality to the customer: 1. Minimize operations cost: To minimize the operating cost by improving the efficiencies and process at the stores. 2. Strategic store locations to facilitate the delivery service: To leverage the strategic location of the store in order to facilitate quick service to the customer and maximize the revenue. 3. Production oriented store designs: To utilize the production oriented store design in order to facilitate efficient production and quick service to the customer. 4. Efficient order taking, production and delivery: To execute an efficient operational process that includes order taking, pizza preparation, cooking, boxing and delivery. 5. Use of Domino’s PULSE point-of-sale system: Use of Domino’s PULSE system to improve operating efficiencies, provide corporate management with easy access to financial and marketing data and reduce time consumption and expenses. 6. Product and process innovations: To promote an innovative culture that increases both quality and efficiency. 7. A focused menu: To maintain a focused menu that is designed to present an attractive quality offering to customers, while minimizing order errors, and expediting the order taking and food preparation processes. 8. A comprehensive store operations evaluation program: To utilize a comprehensive store audit program to ensure that stores are meeting both as the expectations of the customers. The Performance Prioritizing would help Dominos in prioritizing its operational strategies based on the order-winning criteria and the current issues it faces in relation to the competition. 1. Excess zone – Dominos invests in promotional strategy to a greater extent as compared to other food chain outlets. It offers many discount coupons to attract customers. Discount offers do help to some extent in attracting customers but too many discount and promotions tend to lower the brand image. So Dominos need to cut down some expenses in that section which will not affect its sales. 2. Appropriate zone – Dominos has got an excellent unmatched home delivery service through which it stays ahead of its rivals. The ? 30-minute luxury? of Dominos has given the brand a strong image among the customers. This gives Dominos a clear balance between its competitors and customers. 3. Improve zone – Dominos need to improve its product quality in order to maintain reputed. It needs to emphasize on the pizza quality and prioritizing all aspects that relate to the customer. For example, Pizza Hut specifies the calories consumption in each pizza. This reflects the brand concern for the customer. So Dominos should also initiate some measures which would foster the â€Å"emotional connection† to its customers. 4. Urgent action zone – In order to increase the service to customers, Dominos should ensure speedy delivery of pizzas to customers. For this, Dominos need to work on its existing process design. There should be enough space and staff for service and extra machines to handle any machinery failure during peak periods. 7. REFERENCES 1) http://www. wikipedia. org 2) http://www. dominospizza. com. my Discount Coupon for future purchase Free Delivery Service Credit Card payment for online orders 15-Minutes Take-Away Guarantee 30-Minutes Delivery Guarantee Pizza Side Orders Beverages.

Macbeth Essay -- essays research papers

Compare and Contrast: Macbeth and Lady Macbeth Ambition, the world’s driving force to achieve their goals. Ambition is a characteristic of human nature, which, if expressed in an evil manner, can turn the entire person evil. Macbeth and Lady Macbeth are great examples of these types of people. In William Shakespeare’s Macbeth, they are torn apart due to their excessive hunger for power.   Ã‚  Ã‚  Ã‚  Ã‚  Both Macbeth and Lady Macbeth have a driving ambition that turns each of them into a spiral of guilt and evil. They are both very stubborn and set in their ways this is proven when Macbeth does not want to change his mind about killing Duncan. Their thriving ruthlessness combined is almost unstoppable, and it is their fuel to commit the terrible deeds that they do. Though they are similar in many ways, they also have many differences, which include the changing of power throughout the play. The relationship between Macbeth and Lady Macbeth is a very close but a rather strange one. There are a lot of things that Macbeth does not understand about Lady Macbeth, that she knows about him, for example, she knows his weakness of character and his strengths. At the beginning of the play Lady Macbeth is the stronger of the two. Although it was the witches who told Macbeth he will be king, it was Lady Macbeth who uses her art of persuasion, and knowledge of Macbeths weaknesses, to make him kill the king. Lady Macbeth uses persuasion, another factor that helps her over p...

Be Careful of the Hidden Clause in Contract

We use contracts to handle a lot of things in our life. Such as, we need contract to rent an apartment, to get a wireless phone service, to install a cable TV, to get a job, to open a bank account etc. However, the contract is not simple and straightforward. There are many hidden dangers that we are not conscious. We must be careful of the hidden clause in contract in order to protect the benefit of us. At the first glance, you may feel eased since there are a lot of tedious clauses in contract to protect you if the service does not get delivered in time with good quality as promised, if another pay does not pay you on time. You may feel that the contracts are wordy and unreadable so you don’t have to study it cautiously. I am even thinking why all the person like to make the contracts so wordy? I open a bank account only. Why give me contract more than 10 pages? I just rent an apartment; does it need a contract like a book? I know that the longer contract can make the rights and the obligations clearer than the short one. But just because it is wordy, I don’t read it all; and because I don’t read it all, I fail to know the most important thing to me in the contract and lost a lot. However, contracts do not always protect you, especially the pre-prints from service providers, if you ready contract carefully with enough patience, you will find a number of areas you can unknowingly find yourself getting into trouble or being taken advantage of. For example, some contract may look like to give you a large rebate, but you will find you are bounded to the server provider for two years just after you signed it, you can get out of it unless you pay a large penalty. In the contract like this, the part of rebate usual is written in the easy-find-way and the part of unconscionability used euphemistic description. So, my mind is full of the benefits I can get and forget what I need pay for that. Whatever, the clause you ignored maybe the very critical. Read the contract carefully and patiently is very important.

Violent Juveniles Should Be Tried as Adults - 2618 Words

Guilty! As the gavel hits the sound block, everyone is amazed at the verdict. This teenage boy is sentenced to a life in prison without parole. As you read this in newspapers, magazines, and even online, what goes through your head? You may be thinking, â€Å"Why is this teen being tried as adult, he is just a kid.† While he is â€Å"just a kid†, and this is a widely held opinion but it is not mine. Should minors who commit violent crimes be tried as adults? Absolutely. Just because minors are young they do have the ability to know what is right from wrong. Since these minors have committed the crime, they need to be held accountable. If a minor has acted as an adult, they need to be treated like adults. Lastly, minors need to know†¦show more content†¦With anyone’s experience through high school, someone will always get away with something major. Classmates of mine drink, go to parties, and sometimes get high. The worst thing about this, is that many pa rents let their kids get away with stuff like that. There are reasons that minors should not drink, go to parties, or even do drugs. The parents of the minors should reprimand them for doing these horrible actions. They need to know that doing drugs, getting drunk, and going to parties have consequences and that they will be reprimanded for their actions. If minors commit the crime, they need to be taught they can not get away with what they have done. An eleven old gunman holds up a store for eight dollars. A pair of teenage girls rob and kill a cab driver. A pair of teenage boys rob a teacher using a .375 magnum. These are all cases where the minors got away with the crimes they committed. This is a good example of what happens when the justice system did not hold the minor accountable for the crime. In Florida 2001, fourteen year old Lionel Tate was charged with murder. He was â€Å"practicing wrestling moves† on his six-year old neighbor, Tiffany Eunick. People wondered w hether he was actually practicing wrestling moves on her or brutally beating her.. The police experts say it was a brutal beating when they found 35 injuries on the poor girl. He was sentenced to life in prison with the possibility ofShow MoreRelated Juvenile Offenders Should be Tried as Adults for Violent Crimes544 Words   |  3 Pagescommitting violent crimes, the question of whether they should be tried as adults has arisen. Children as young as 13 or 14 are committing violent crimes such as murder, rape, and armed robbery. Some of these children are being tried as adults while others are being tried as juveniles and receiving milder punishments. A juvenile offender may receive a few years in a juvenile detention facility and possibly probation following his release at age eighteen. 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